Powerful New Digital Platform Helps Ag Professionals Provide Precision Agronomy Support Tools that Drive Farm Profitability

Trimble announced today that it is transitioning the AGRI-TREND® Coaching network onto its powerful new software tool Advisor Prime, which is uniquely tailored to help crop advisors provide cutting-edge agronomic recommendations, farm data management services, and expert advice to their farmer customers.

The core functionality of this software platform has been foundational to the success of AGRI-TREND Coach businesses over the years. Advisor Prime will streamline workflows, helping Coaches scale their businesses to serve farmers more efficiently and effectively.

“Along with the continued expansion in the size and complexity of farms today, many AGRI-TREND Coaching businesses have grown considerably in recent years,” says Darren Howie, General Manager of Trimble Ag Business Solutions. “As these businesses scale up, Coaches will have the flexibility and support they need to maximize ROI when it comes to leading-edge software and crop production knowledge.”

This change is part of the ongoing evolution of the AGRI-TREND network, which has been serving Coaches and their farmer customers for over 20 years. Independent Coaches remain affiliated with the network they have come to know and trust. Administrative services such as pricing, customer invoicing, and analytical services will no longer be provided by Trimble. As a result, individual Coaching businesses will be enabled to source and provide services in the way that best suits their customer base.

Coach customers will experience no interruption in their services, including access to software, historical field records and data security. Coaches will continue to service their farmer customers using the software they have used in the past through their Advisor Prime license. Customer records and historical data from legacy platforms (Agri-Data, Trimble Ag Software) will be available for ongoing use for farmer customers and their Coaches.

Trimble’s Vantage and reseller channel continues to grow around the world, providing precision technologies, software and services. Trimble is developing a global digital forum that will be dedicated to providing support, tools and peer advice linking industry professionals, academics, and Advisor Prime customers. This new online forum will empower ag professionals — including Agri-Trend Coaches, Vantage Precision Agronomists, and all Advisor Prime users — as they help farmers allocate scarce resources to produce a safe, profitable, and environmentally sustainable crop.

Agricultural professionals from around the world will be invited to join the new online discussion forum and share crop production knowledge and insights.

For more information about the new digital forum or to find out more about Advisor Prime, please contact us at (800) 282-4103 or today.