: News

Trimble Stands with the Black Community

Racial injustice is heartbreaking and unconscionable. We, at Trimble, are deeply saddened by the senseless tragedies and systematic racism and its pervasive presence. We will use our voice and not stay silent. We stand in solidarity and will speak up against this injustice. We believe in belonging, inclusion and diversity to best represent the communities […]

How Precision Ag Pumps Up Profits

One of the most frequently asked questions farmers have about precision ag is: Will it pay off? Most farmers find the answer to be yes. Whether it’s by streamlining workflows, reducing over-application of farm inputs or leveraging quality farm data to make better decisions, precision ag increases both productivity and profitability.  Here are four common […]

4 Steps to Get Started with Precision Ag

There are seemingly endless benefits to adopting precision ag equipment and technology on your farm. Precision agriculture can help save you valuable time and product while increasing your ROI in overall efficiency and profit. A 2016 USDA Economic Research Service report found that the average farm operating profit of precision ag adopters was $66 per […]

What Is Precision Ag?

Precision agriculture (PA) can be an intimidating topic. High-tech terms like drones, robots, sensors, geo-mapping and big data come up when discussing precision ag. Not only are those concepts misunderstood and complex, but they all come with price tags— and often large ones. All of this complexity and expense have led to the relatively slow […]

Bushfires Hit Ag: The Impact on Australian Farmers

When Stuart Austin heard about the Aug. 31, 2019 fire that started 20 kilometers north of Ebor, where he manages Wilmot Cattle Co., he wasn’t too concerned at first. His region in New South Wales is known for its high, reliable rainfall, so he never imagined it could burn there. But last year they were […]

Turn Weather Data into Profitable In-Season Decisions

You can’t fight Mother Nature. But with the right weather and precipitation data flowing directly into your farm management software, maybe you don’t have to. Whether you have too little or too much, water plays a key role in determining the success of each crop year. Farmers today need a tool that helps them walk […]

No-Till Farmer Partners with Trimble on “Connect Your Farm Spring Giveaway”

No-Till Farmer has partnered with Trimble to launch the “Connect Your Farm Spring Giveaway.” This Instant Win digital promotion is free to enter and runs through May 31, 2019. Play the Connect Your Farm Spring Giveaway here. GRAND PRIZE — A $1,788 VALUE ONE WINNER will receive a 1-year subscription to Farmer Pro, Trimble’s most powerful desktop, online and […]

Trimble Launches Farmer Core to Connect the Entire Farm Operation

SUNNYVALE, Calif., April 3, 2019—Trimble (NASDAQ: TRMB) announced today the launch of Farmer Core, a new entry-level Trimble Ag Software subscription that enables farmers to connect all aspects of their farm operation. Available online and on any mobile device, Farmer Core is a powerful yet affordable software-as-a-service (SaaS) that integrates machine-generated data from precision ag […]

Trimble to Attend Thrive Innovation Summit

Wednesday, March 27th marks the 3rd annual THRIVE Innovation Summit, an event designed to showcase the latest AgTech innovations and gather the best of Ag’s industry leaders to discuss hot topics like blockchain, biotechnology, precision farming and autonomy. The Summit is held in Silicon Valley at Santa Clara University and attracts over 300 agriculture corporations, […]

State of the Industry: Adoption of Precision Ag Grows as Farm Sizes Grow

Since the first auto-steer tractor was introduced in the 1990s, precision agriculture has only gained traction amongst farmers for its cost and time savings benefits — and it’s a trend that’s not likely to slow down anytime soon. Farms are generally growing in size across the globe. In the U.S., the percent of cropland on […]