: Industry News

The History of Precision Agriculture | When did precision farming start?

How Did Precision Ag Start? It began with a seed. Some thousands of years ago, the first seed was intentionally planted. And from it came what we now call farming. Ancient civilizations used farming to feed, clothe, and sustain massive kingdoms – much like we do today. Countless harvests, fertilized soil, and hard work have […]

The Truth About ROI with Precision Farming Technology

The current economic environment has left the agriculture industry spinning. Farmers are looking for ways to maximize profit in a market where input costs tend to exceed commodity pricing.  When money gets tight and concerns about revenue abound – or you simply want to streamline your business finances – it makes sense to tighten expenses […]

How to Calculate Your Farm Savings

There’s no doubt that inputs have a big impact on farm profits. While you can’t always control crop prices, you can decrease variable input costs with the help of precision ag technology. But how much can you really save? Return on investment (ROI) is important — you always want to be sure your investment is […]

Trimble Partners with HORSCH for Agriculture Automation

Automation is a hot topic these days, as companies worldwide aim to streamline various systems related to manufacturing and production. The agriculture industry has begun to introduce this technology, with established autonomous solutions such as autosteering and self-propelled machines prevalent throughout the market. Trimble Inc. is excited to announce a collaborative partnership with HORSCH, one […]

Women’s History Month: The Women Behind Trimble Ag

Celebrating the Legacy of Trimble Women in Agriculture As we celebrate Women’s History Month, we’re talking with some of the women at Trimble that have been instrumental in the agriculture and farming industry. Below, we chat with Trimble Ag team members and dealers to get a glimpse into the past, present and future of ag, […]

Top 10 Agriculture Trends to Watch in 2021

The Top 10 Ag Trends to Look Out for in 2021 As we say goodbye to 2020, it’s time to take a look at the top 10 agriculture trends to look out for in 2021. While individual trends are diverse, most point to two main themes: new technology and solutions for a changing climate. Watch […]

Trimble Propels Agri-Food Innovation at Virtual World Agri-Tech Summit

When you think of agtech, you think innovation. This innovation spans every facet of the food supply chain, from precisely planting seeds to monitoring how food is purchased in the grocery store.  All of these unique pieces are working towards a united goal: to improve the agri-food system for a more productive and sustainable industry. […]

Trimble Select Introduces Sencrop for Ag Weather Data Sensing

A great precision ag solutions suite needs great data to work with. That’s why French ag-tech startup Sencrop was chosen as the newest Trimble Select Partner. Sencrop develops and implements connected, accessible, and collaborative solutions based on agro-environmental data collection in order to make precision agricultural monitoring technology available to everyone. Ag-Weather Solutions A leader […]

Trimble LATAM team participates in World Agri-Tech Innovation Summit

Last week, the Trimble Agriculture Latin America (LATAM) team represented Trimble as a key participant in the World Agri-Tech Innovation Summit in South America on July 29 and 30. This collaborative virtual event served as a platform for some of the biggest players in the agriculture industry to discuss the most cutting edge technology on […]

5 Key Takeaways from THRIVE Innovation Series Webinar with Trimble CEO Rob Painter

It’s not often that two CEOs have the opportunity to engage in thoughtful discussion about the future of their industries in a public forum. Trimble CEO Rob Painter and John Hartnett, CEO of SVG Ventures-THRIVE, an organization focused on the future of food and agriculture, shared such a discussion last week in “Trimble: Connecting the […]