: Industry News

Q&A with Trimble Ag VP Jim Chambers, Winner of the Legacy in Ag Technology Award

We are proud to announce that Jim Chambers, Senior Vice President and General Manager of Trimble Agriculture, has won the Legacy in Ag Technology Award! He was awarded this honor as part of the Global Ag Tech Initiative’s Award of Excellence – North America. The Global Ag Tech Awards of Excellence program highlights people and […]

How Trimble Supports Farmers’ Autonomy Journey

Trimble leader sheds light on how farmers are using autonomous solutions – and where the future of ag is headed How will farmers experience autonomous technology on their operations? According to Patricia Boothe, Trimble’s senior vice president of Autonomy, it will be a steady progression that, for many, has already started. Trimble Agriculture is proud […]

Women’s History Month: The Women Behind Trimble Ag

Celebrating the Legacy of Trimble Women in Agriculture As we celebrate Women’s History Month, we’re talking with some of the women at Trimble that have been instrumental in the agriculture and farming industry. Below, we chat with Trimble Ag team members and dealers to get a glimpse into the past, present and future of ag, […]

Trimble Ag Launches Virtual Farm Online Experience for Global Farmers

Trimble announced today the launch of its Virtual Farm, an interactive online experience for farmers across the world to immerse themselves in precision agriculture. In this new online tool, users walk through a digital farm and identify common challenges they encounter on a day-to-day basis. From there, farmers are directed to Trimble’s easy-to-use, connected solutions […]

Trimble’s Darryl Matthews sheds light on the future of Canadian agrifood innovation

The farmer is at the center of everything that Trimble does, inspiring innovation and ever-improving technology to support them. Last week, Trimble Natural Resources senior VP Darryl Matthews sat down with John Hartnett, founder and CEO of THRIVE Ventures as part of the THRIVE-SVG Ventures series: Spotlight on Canadian AgriFood Innovation. The two discussed the […]

Top 10 Precision Ag Trends to Watch in 2022: What’s next for farming this year

The start of a new year is always an exciting time, not just to reflect on the previous year but also to anticipate the future. We all know that the agriculture industry is ever-changing, and new technology and practices are always around the corner. Here are the top 10 precision ag trends we recommend farmers […]

2021 Wrap-Up: Top Precision Ag Trends of the Year

With 2022 right around the corner, it’s a time to reflect on all of the changes that happened in agriculture over the past 12 months. Leading into this year, farmers continued in unpredictable territory as the global pandemic continued and supply chain challenges disrupted industries across the globe.  Despite these obstacles, precision agriculture technology helped […]

The History of Precision Agriculture | When did precision farming start?

How Did Precision Ag Start? It began with a seed. Some thousands of years ago, the first seed was intentionally planted. And from it came what we now call farming. Ancient civilizations used farming to feed, clothe, and sustain massive kingdoms – much like we do today. Countless harvests, fertilized soil, and hard work have […]

The Truth About ROI with Precision Farming Technology

The current economic environment has left the agriculture industry spinning. Farmers are looking for ways to maximize profit in a market where input costs tend to exceed commodity pricing.  When money gets tight and concerns about revenue abound – or you simply want to streamline your business finances – it makes sense to tighten expenses […]