: Industry News

Women’s History Month: The Women Behind Trimble Ag

Celebrating the Legacy of Trimble Women in Agriculture As we celebrate Women’s History Month, we’re talking with some of the women at Trimble that have been instrumental in the agriculture and farming industry. Below, we chat with Trimble Ag team members and dealers to get a glimpse into the past, present and future of ag, […]

Trimble Ag Launches Virtual Farm Online Experience for Global Farmers

Trimble announced today the launch of its Virtual Farm, an interactive online experience for farmers across the world to immerse themselves in precision agriculture. In this new online tool, users walk through a digital farm and identify common challenges they encounter on a day-to-day basis. From there, farmers are directed to Trimble’s easy-to-use, connected solutions […]

Trimble’s Darryl Matthews sheds light on the future of Canadian agrifood innovation

The farmer is at the center of everything that Trimble does, inspiring innovation and ever-improving technology to support them. Last week, Trimble Natural Resources senior VP Darryl Matthews sat down with John Hartnett, founder and CEO of THRIVE Ventures as part of the THRIVE-SVG Ventures series: Spotlight on Canadian AgriFood Innovation. The two discussed the […]

Top 10 Precision Ag Trends to Watch in 2022: What’s next for farming this year

The start of a new year is always an exciting time, not just to reflect on the previous year but also to anticipate the future. We all know that the agriculture industry is ever-changing, and new technology and practices are always around the corner. Here are the top 10 precision ag trends we recommend farmers […]

2021 Wrap-Up: Top Precision Ag Trends of the Year

With 2022 right around the corner, it’s a time to reflect on all of the changes that happened in agriculture over the past 12 months. Leading into this year, farmers continued in unpredictable territory as the global pandemic continued and supply chain challenges disrupted industries across the globe.  Despite these obstacles, precision agriculture technology helped […]

The History of Precision Agriculture | When did precision farming start?

How Did Precision Ag Start? It began with a seed. Some thousands of years ago, the first seed was intentionally planted. And from it came what we now call farming. Ancient civilizations used farming to feed, clothe, and sustain massive kingdoms – much like we do today. Countless harvests, fertilized soil, and hard work have […]

The Truth About ROI with Precision Farming Technology

The current economic environment has left the agriculture industry spinning. Farmers are looking for ways to maximize profit in a market where input costs tend to exceed commodity pricing.  When money gets tight and concerns about revenue abound – or you simply want to streamline your business finances – it makes sense to tighten expenses […]

How to Calculate Your Farm Savings

There’s no doubt that inputs have a big impact on farm profits. While you can’t always control crop prices, you can decrease variable input costs with the help of precision ag technology. But how much can you really save? Return on investment (ROI) is important — you always want to be sure your investment is […]

Trimble Partners with HORSCH for Agriculture Automation

Automation is a hot topic these days, as companies worldwide aim to streamline various systems related to manufacturing and production. The agriculture industry has begun to introduce this technology, with established autonomous solutions such as autosteering and self-propelled machines prevalent throughout the market. Trimble Inc. is excited to announce a collaborative partnership with HORSCH, one […]

Top 10 Agriculture Trends to Watch in 2021

The Top 10 Ag Trends to Look Out for in 2021 As we say goodbye to 2020, it’s time to take a look at the top 10 agriculture trends to look out for in 2021. While individual trends are diverse, most point to two main themes: new technology and solutions for a changing climate. Watch […]