: Data Management

Carrot Farm Sees 20% Increase in Efficiency with RTK Guidance

With the TMX-2050 display and Autopilot, Leo Dunne Ltd. is able to cover more acres per hour and build more accurate carrot beds, resulting in less time and crop loss. They first tried a different system, but as farm manager Tim Davies put it, “Nothing went right with it,” and after-sales service and support were […]

4 Steps to Get Started with Precision Ag

There are seemingly endless benefits to adopting precision ag equipment and technology on your farm. Precision agriculture can help save you valuable time and product while increasing your ROI in overall efficiency and profit. A 2016 USDA Economic Research Service report found that the average farm operating profit of precision ag adopters was $66 per […]

What Is Precision Ag?

Precision agriculture (PA) can be an intimidating topic. High-tech terms like drones, robots, sensors, geo-mapping and big data come up when discussing precision ag. Not only are those concepts misunderstood and complex, but they all come with price tags— and often large ones. All of this complexity and expense have led to the relatively slow […]

Trimble Ag Software Earns Strong Ranking in Independent Ag College Survey

Farmers are faced with a huge number of options from a wide range of companies providing data management software in the marketplace today. Each of these options comes with a price tag, of course — whether it’s a subscription fee, one-time cost, or simply the time that it takes to input and manage the data. […]

Trimble Select Introduces senseFly for Aerial Imaging

Trimble Select is excited to announce our newest relationship with senseFly. Based in Lausanne, Switzerland and with North America operations in Raleigh, NC, senseFly is a global leader in fixed-wing drone solutions. In an industry full of companies supplying pieces of imaging technology, senseFly has earned its position as a leader by offering a complete solution […]

Turn Weather Data into Profitable In-Season Decisions

You can’t fight Mother Nature. But with the right weather and precipitation data flowing directly into your farm management software, maybe you don’t have to. Whether you have too little or too much, water plays a key role in determining the success of each crop year. Farmers today need a tool that helps them walk […]

How Traceability Can Increase Food Safety and Boost Farm Profits

By Minos Athanassiadis, Business Area Director – HarvestMark   When an E. coli outbreak was linked to romaine lettuce last fall, it illustrated the importance of traceability in agriculture. Without sufficient information to pinpoint the particular farm and fields where the tainted lettuce was coming from, the Center for Disease Control (CDC) advised the public […]

How to Manage Water to Maximize Yields and Drive Profits

Water is one of the biggest factors of determining crop yield on farms today. And while farmers often feel at the mercy of Mother Nature, there are many effective strategies we can leverage to help turn the tables on soil moisture problems and manage available water to hit top yields. One of the industry’s top […]

Where Ag Meets Climate Change…and How Farmers Are Making a Difference

The agriculture industry frequently ends up in the spotlight when it comes to climate change. And it makes sense, when you consider that globally, our food system is responsible for approximately a quarter of all greenhouse gas emissions, according to the World Economic Forum. But people need food, and producing that food comes with a […]

How Farmers Are Using Software to Improve Field Record Accuracy

Consumers are hungry for information about where their food came from, and experts predict the trend will continue to grow. A recent survey by the International Food Information Council, and a similar study by Nielsen, show that consumers want more information on how the food they eat was produced. They’re also more likely to choose […]