Author Archives: cdemuro

  1. Trimble Select Introduces Sencrop for Ag Weather Data Sensing

    A great precision ag solutions suite needs great data to work with. 

    That’s why French ag-tech startup Sencrop has been chosen as the newest Trimble Select Partner. Sencrop develops and implements connected, accessible, and collaborative solutions based on agro-environmental data collection in order to make precision agricultural monitoring technology available to everyone. 

    Ag-Weather Solutions

    A leader in ag-weather solutions connected to farm plots, Sencrop is the only connected ag-weather station solution available through Trimble in Europe. Under the Trimble Select Partner Program, Sencrop’s connected ag-weather station will be available to customers through the Trimble and Vantage™ distribution networks in Europe as part of Trimble’s marketplace dedicated to precision agriculture.

    Sencrop strives to develop more accurate, efficient, and environmentally responsible agricultural techniques and practices for widespread implementation.

    Trimble Select Partnership

    Sencrop is thrilled to collaborate with Trimble and have the support of a major player on the international ag-tech scene.

    “We are enthusiastic to have been chosen as a Trimble Select Partner and to be associated with this strong brand, well-known in the agricultural sector. The establishment of a commercial relationship with Trimble’s distribution network in Europe contributes to our goal to offer an integrated digital service to farmers and bring them innovative solutions, allowing for good decision-making regarding interventions in their plots, in alignment with Trimble’s product line. To take part in the Trimble Select program is an ideal distribution vehicle for Sencrop,” said co-founders Martin Ducroquet and Michael Bruniaux.

    Partnering for the Future

    This relationship will allow farmers across the globe the opportunity to increase the precision of interventions on their plots by sharing weather data among them. By collaborating with Trimble, a leader in the global ag-tech industry, Sencrop intends to increase its network of agro-weather stations and to expand its collaborative network.

    The companies are excited to introduce this ag weather-data technology to Trimble dealers and customers worldwide. Trimble has been at the forefront of the agriculture business for many years and recognizes Sencrop as a technology innovator in agricultural weather products. It’s important for farmers to have real-time weather data from their fields when performing tasks such as plowing, planting, or harvesting.

    This announcement occurs five months after the Sencrop buy-out of sensor specialist Visio-Green, which allowed for Sencrop to strengthen its position as a leader in connected agricultural weather-data.

    First Stage of the Deployment: Europe

    As a Trimble Select Partner, Sencrop will be available in its Trimble Dealer & Vantage networks of distribution, primarily focused on the European market.

    “We are excited to have Sencrop join our growing network of Trimble Select Partners. As a key player in the European market of connected ag weather-data, Sencrop has the optimum technology to sustain precise, efficient, and eco-friendly agriculture, which aligns with Trimble’s mission of providing farmers the precision ag technology that helps reduce cost, improve yields, and is environmentally conscious. Our Trimble Vantage and Trimble Dealer networks represent some of the world’s leading precision technology experts and will serve as the best partner to promote and distribute Sencorp products within the European Union,” said Kevin Barkow, Global Manager of Strategic Projects for Trimble’s Agriculture Division.

    Trimble Select is excited to bring this solution to our resellers and customers.

    To access Sencrop on Trimble Select’s platform, click here. Please contact your local reseller for more information.

  2. 4 Steps to Get Started with Precision Ag

    There are seemingly endless benefits to adopting precision ag equipment and technology on a farm. It can help save valuable time and inputs while increasing your Return On Investment (ROI) in overall efficiency and profit.

    A study by Nesta, the innovation foundation, in 2015 found an almost 20% increase in income is possible from smart and precision agriculture technology.

    But figuring out how to get started with precision ag and determining which technologies to adopt takes some evaluation.

    Here are four steps to get started:

    1. Identify Your Goals

    Any investment you make, whether it’s a drill, some fertiliser, or a precision ag solution, needs to be purchased with the intention to achieve a specific goal.

    Before buying, ask yourself: What problem will this help solve?

    Some common issues farmers face, for which precision ag options can offer solutions are:

    Problem: I’m tired from driving;  I’m running over crops during in-field operations
    Solution: Guidance, steering and corrections services

    Implementing guidance and steering solutions like Trimble’s Autopilot frees up farmers to focus on the operation taking place instead of driving, which not only reduces operator fatigue but allows farmers to catch and correct any errors immediately.

    But even with auto steer, vehicles may not follow a guidance line perfectly. Snaking across the line as they move down the field, can lead to damaged crops during future passes. Correction services like RTX solve this problem by keeping the vehicle within 1.3cm of deviation on either side of the guidance line.

    Problem: I don’t know where there could be improvements; I have data, but I don’t know how to interpret it
    Solution: Yield monitors, software management

    If you’re unsure what problems need solving or where you could make improvements, then data can help. Yield monitors are one of the best solutions for collecting data and helping evaluate what’s going on in your fields. The more data you have, the better informed your decisions will be.

    But if you don’t know how to interpret it or what your next steps should be, software management can help make sense of the information and identify what problems need correcting.

    Problem: My crops are inconsistent; I’m overapplying inputs
    Solution: Variable-Rate Technology

    If the goal is to have a uniform crop and to only apply inputs where they’re needed at the right amount, variable-rate technology can help. By utilising yield and soil maps to create prescriptions, variable-rate will allow you to apply different rates of seed, fertiliser, and other inputs to different areas of a field. Areas naturally high in nutrients, for example, may receive less fertiliser, while poorer areas may receive more.

    2. Do Your Research

    One way to ensure you’re making a smart purchase is to find reviews and testimonials of precision ag products from farmers with similar problems and goals.

    While some solutions like guidance and steering will likely be a smart investment on most farms, the benefit of others may depend on your operation. For example, a mixed or arable farm may not see the same benefits of high accuracy corrections services as one growing high-value row crops like vegetables.

    Consider the climate, crops, acreage and other key aspects of a reviewer’s farm to gather a fair assessment of whether the technology will have a similar impact on your farm.

    3. Ensure Interoperability

    Once you’ve decided on a precision ag technology, check its compatibility with your existing equipment. Otherwise, you may not reap the full benefits and may wind up with more problems than you started with.

    Farm software should be able to automatically sync guidance lines, field names, boundaries, materials, implements, vehicles and operator information across all devices so that data is available everywhere at all times. Check to see if your equipment uses ISOBUS, as this is the industry standard that allows machines, implements and displays to ‘talk’ to each other, regardless of brand.

    4. Get Support

    You don’t have to venture into precision ag alone. Trimble’s representatives, including our premier Vantage network, can give guidance on what precision ag products will bring the most benefits, help you get set up and provide support when needed.

    To get started with precision ag, find your nearest Trimble representative here.